See Serenity in Milwaukee, June 22, 2006

This is the official site for information regarding the charity screening of the movie SERENITY, written and directed by Joss Whedon. The proceeds of the screening will be given to Equality Now. Other venues can be found by visiting http://www.cantstoptheserenity.com.

Tuesday, May 16, 2006

Just what is this all about, anyway?

Welcome Browncoats, new Firefly fans, or curious people. This website is devoted to the Milwaukee portion of the worldwide Serenity Now / Equality Now fundraiser. Firefly fans around the world are planning benefit showings of Serenity to take place on or around June 23rd, 2006 ( which are being dubbed Serenity Now / Equality Now). Fans get the benefit of seeing Serenity again in the theater, and Equality Now (or the preferred charity for that particular city's event) gets the benefit of our donations. And if this raises publicity for the show? Even shinier.

If you live in or around the Milwaukee area, you're in the right place. If not, head on over to http://cantstoptheserenity.com, which has a list of the current cities that are in pre-planning. Don't see your city? Check out the FAQ on that page and start organizing one!

About Equality Now:
Founded in 1992, Equality Now works for the protection and promotion of the human rights of women around the world. It's also Joss Whedon's favorite charity.

Why June 23rd?
June 23rd marks the one-year anniversary of the third and final pre-screening of Serenity. It is also creator-director Joss Whedon's birthday. Serenity Now / Equality Now is also intended as a thank you / birthday present to Joss.

Why isn't Milwaukee's event on June 23rd?
It's difficult for cinemas to set aside their normal Friday night schedule, especially during the summer. The price difference between Thursday night and Friday night in Milwaukee venues was significant enough to negatively impact the fundraising effort.

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